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Fashion «RealWire»

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Tue, 02 Apr 2019 12:56:00 +0100
consumer/lifestyle-fashion feed from realwire
Most recent 15 consumer/lifestyle-fashion articles distributed by realwire [ + ]
Thu, 28 Mar 2019 12:53:00 +0100
New Study: 34% of Traffic and 28% of Orders for Large Online Fashion Retail Brands Come Directly from Search and Social
Facebook and Instagram generate majority of sales coming directly from paid social 34% of traffic, 28% of orders and 26% of the total order value for large online fashion retailers comes directly from search and social sites including Google and Facebook, new global research suggests. Of all traffic arriving directly from paid social, 80% is from Facebook and Instagram.And the data suggests mobile phones dominate: 76% of all traffic, 64% of all orders and 59%... Source: RealWire [ + ]
Thu, 21 Feb 2019 09:41:00 +0100
Supporting the circular economy is the key to cutting environmental damage and maintaining customers, says B-Stock
Despite reports questioning the overall stability of the retail industry, businesses are continuing to thrive with e-commerce sales and fast fashion brands on the rise. The consequence of this growth, however, is that the volume of waste produced is escalating, most significantly from returns and excess stock that often end up in a landfill or destroyed due to retailers being unable to shift the products elsewhere.Growing competition in the industry to make returns cheap and... Source: RealWire [ + ]
Wed, 13 Feb 2019 09:06:00 +0100
International Premiere - The new MARC O’POLO campaign features top model Anna Ewers in front of the camera with her sisters for the very first time
Stephanskirchen, February 21, 2019 – MARC O’POLO presents its Spring/Summer 2019 campaign with an international premiere: Top model Anna Ewers in front of the camera for the first time with her sisters, Andrea and Antonia Ewers. Anna Ewers. One of the world’s most sought-after and successful models. Sometimes serious, sometimes laughing, always true to herself. Appearing in front of the camera with her sisters for the very first time. Three sisters who are friends. Also... Source: RealWire [ + ]
Mon, 04 Feb 2019 16:56:00 +0100
Amplience partners with QUIZ to improve customer experience and campaign velocity
The Scottish based fast-fashion brand will use the Amplience platform to deliver agile, on-trend campaigns and seamlessly served contentLondon, UK, 13 February 2019 – Amplience, the leading Content Management Solutions provider, announces it will be working with fast-fashion retailer QUIZ to deliver a mobile optimized shopping experience. With 30 per cent of sales now online, online is the fastest growing part of the QUIZ business. Following rapid growth in mobile traffic over the past few... Source: RealWire [ + ]
Thu, 31 Jan 2019 14:40:00 +0100
Long Tall Sally Reinvents Outdated Female Body Shapes To Champion Shape Diversity in Fashion
New data confirms the traditional body shapes - pear, apple, hourglass, rectangle and inverted triangle – do not reflect modern women10 new body shape illustrations based on the new data supports the movement to expand body shape definitions, with inspirational names to encourage body positivityAccording to research, 99% of women use negative words to describe their own body shape The term ‘pear-shaped’ has been used to describe the female body since the 1800s, but new... Source: RealWire [ + ]
Thu, 31 Jan 2019 10:00:00 +0100
New global data suggests online fashion shoppers now spend more on mobile than desktop: 46% v 44%
… but fashion retailers must find a way to convince ‘impatient’ mobile visitors to make purchases in 30% less time per visit New research suggests that online fashion shoppers globally now spend more on mobile than desktop: 46% v 44%[1]. But with each visitor spending nearly 30% less time on a site when they come via mobile than they do on desktop, retailers face the key challenge of optimising the mobile experience so shoppers can... Source: RealWire [ + ]
Wed, 23 Jan 2019 13:35:00 +0100
Arnold Mattschull says goodbye to operational management and joins the Takko Fashion advisory board
Change of management at Takko Fashion – Alexander Mattschull becomes new CEO of Takko Fashion Telgte, 31 January 2019. Today Arnold Mattschull says goodbye to operational management as CEO of the Smart Discounter Takko Fashion. Once the new business year begins on 1 February 2019, Alexander Mattschull will take over executive management of the company.Arnold Mattschull led the company for a total of over seven years. First he was CEO of the fashion discounter from... Source: RealWire [ + ]
Wed, 28 Nov 2018 15:25:00 +0100
Fashion shoppers 44% more likely to make a purchase from Woodhouse Clothing thanks to new AI-powered personalisation
UK men’s fashion retailer reaps benefits from using Nosto’s artificial intelligence to personalise web and email experiencesThe introduction of AI-based personalisation means shoppers who visit men’s online fashion retailer, Woodhouse Clothing, are now 44% more likely to make a purchase. The new technology, which works across both mobile and desktop, is also helping to increase the retailer’s average order value, which is up 7%.Woodhouse has implemented personalisation technology from Nosto which uses advanced AI machine... Source: RealWire [ + ]
Tue, 27 Nov 2018 10:44:00 +0100
New Study: Mobile Phones Are Driving 56% of Festive Online Fashion Sales
Black Friday and Cyber Monday 2018 were 36% Bigger for Online Fashion Retail than 2017 New Nosto Research Reveals Consumers are growing more comfortable buying fashion items on their phones reveals new Black Friday and Cyber Monday data from AI-powered retail personalisation platform, Nosto. And for fashion retailers, Black Friday and Cyber Monday 2018 were 36% bigger than last year. Nosto’s analysis of millions of visits to fashion sites globally suggests mobile accounted for 71%... Source: RealWire [ + ]
Tue, 13 Nov 2018 12:04:00 +0100
One in three Brits are struggling to afford Christmas!
Over two-thirds of consumers would consider selling heirlooms to help fund the festive seasonThe majority (65 per cent) of owners would consider selling their antiques and heirlooms to help generate extra cash during Christmas. This is according to new research carried out by WhereToSell.co.uk.The survey of over 1,900 consumers in the UK, found that with Christmas less than a month away the financial burdens placed on consumers are taking its toll. Almost 40 per cent... Source: RealWire [ + ]
Mon, 16 Jul 2018 12:54:00 +0100
Qubit announces new solutions for Beauty, Fashion and Luxury to deliver personalized brand experiences in high-growth categories
[LONDON - 13th November 2018] Qubit, a leader in marketing personalization technology, today announced the availability of three new solutions designed for beauty, fashion and luxury retailers. Each package includes Qubit’s proprietary personalization platform along with specific personalization use cases that are designed to drive engagement, repeat purchases and lifetime value in these competitive and high-growth categories. “Over the past eight years, we’ve been privileged to work with some of the world’s most innovative beauty,... Source: RealWire [ + ]
Wed, 09 May 2018 09:19:00 +0100
COTTON USA reveals latest UK shopping trends
Man-made fibres are falling out of fashion, as more UK consumers choose natural materials 45% of Brits feel optimistic about their current financial situation, compared to 37% in 2014UK consumers believe manufacturers, followed by brands and themselves, are to blame for non-environmentally friendly fashion16 July 2018, London – New research released today by COTTON USA reveals the latest shopping habits of UK consumers – including where and how consumers buy products, their financial optimism, qualities... Source: RealWire [ + ]
Mon, 26 Feb 2018 08:00:00 +0100
Amplience helps NELLY stay on-trend with rapid customer engagement
London, UK - 9 May: NELLY and NLY Man, Scandinavia’s largest online fashion stores cater for young adults with the latest fashions fresh from the catwalk. Specializing in clothing, accessories and beauty products from 700 different brands to consumers across Europe and the UK.In the age of fast fashion, shoppers expect the latest styles to be accessible to them immediately, they’ll shop based on the retailer that can provide the latest. Therefore, today’s retailers digital... Source: RealWire [ + ]
Tue, 20 Feb 2018 09:38:00 +0100
Brand strategy and insight agency Flamingo identifies 10 key signals of cultural disruption in latest report
Leading brand strategy and insight agency Flamingo has produced a short report naming 10 brands, movements, concepts and trends that have driven current dominant cultural narratives over the past year and that have the potential to signify further uncertainty and disruption in the year to come. Themes highlighted were women’s bodies and power, ethnic inclusivity and diversity, the rise of “brandlessness”, the role of the media in breaking and reforming shared values; the rise of... Source: RealWire [ + ]

UK shoppers demand VR and AI tech alongside a more integrated omnichannel shopping experience
Half of respondents would like more retailers to enable them to see how an outfit might look on them virtually – whether online or instoreLONDON, 20 February 2018 – InternetRetailing EXPO, Europe’s leading event for digital and multichannel retail, today launches the results from its ‘Future of Retail’ survey, which investigated 2,000 UK consumers’ attitudes to retail experiences both online and in store. The results show that although the UK won’t be moving to a... Source: RealWire [ + ]
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