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Thu, 17 Mar 2016 13:45:00 +0100
Irish Food Board - Bord Bia - Appoints TransgressiveX to Develop New Snack Brand
Bord Bia - the Irish Food Board - has enlisted forensic brand guidance agency TransgressiveX to develop a new snack brand with Stript Snacks, Ireland’s foremost snack producer. The intention of the tripartite agreement is to leap-frog current category dynamics and to establish truly best-in-class brand assets to dominate the sector. TransgressiveX, based in Kensington and operating worldwide, is led by prominent consumer psychologist Nadim Sadek, ex-Worldwide Commercial and Strategy Director of Research International.Bord Bia... Source: RealWire


Agrantec Signs First Large Enterprise Customers to NotaZone Tracing Platform
Agrantec now supports one of the UK’s largest ethical food industry associations on the NotaZone food production tracing platform.Bristol, 17 March 2016 Agrantec, the UK-based developer of software solutions to help small producers save time and gain value, has won new enterprise customers to the NotaZone platform.NotaZone is a new way of tracking food as it moves through the production process, all the way onto the supermarket shelf. NotaZone enables easy regulatory compliance, automatic documentation... Source: RealWire
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