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Thu, 06 Dec 2018 18:05:00 UT
marketing/pr/advertising- general feed from realwire
Most recent 15 marketing/pr/advertising- general articles distributed by realwire [ + ]
Tue, 27 Nov 2018 14:08:00 UT
Searchmetrics founder Marcus Tober moves to new leadership position
Searchmetrics' CTO will become the new Chief Innovation Officer (CIO) of the Searchmetrics Market Innovation Lab as of January 2019San Mateo, December 06, 2018 ‒ Since its founding in 2005, Searchmetrics and its innovative suite of Search and Content solutions have been driven by its founder and CTO, Marcus Tober. In January 2019 Marcus will take on a new position in the company: leading the newly-founded Searchmetrics Market Innovation Lab as Chief Innovation Officer (CIO),... Source: RealWire [ + ]
Mon, 19 Nov 2018 08:30:00 UT
Redgate Software demonstrates ethical selling approach with two big wins at the BESMA Awards
Cambridge UK, Tuesday 27 November 2018 – The recent British Excellence in Sales Management Awards saw Redgate Software doubly rewarded for its efforts in instilling an ethical sales culture. The leading Microsoft data platform tools vendor won gold in both the Sales Director and Key Account Manager of the Year categories.Now in its 12th year, the BESMA awards represent the UK’s highest level of recognition for outstanding sales achievement, and highlight organizations which demonstrate best... Source: RealWire [ + ]
Wed, 14 Nov 2018 13:40:00 UT
Avius Signs Deal with Iconic US Department Store Chain
Avius customer feedback will help drive retail sales this ChristmasLondon, 19th November, 2018: Avius (avius.com), a UK tech company that provides insights to improve customer satisfaction, today announced the launch of its customer experience feedback solution with one of the USA’s most iconic premium department store chains.Avius has installed its survey kiosks in the store’s changing rooms to collect unique customer insights that are used to improve overall customer experience. Such tech has already enabled... Source: RealWire [ + ]
Tue, 13 Nov 2018 10:00:00 UT
Millennials’ preference for authentic and transparent content shakes up global influencer marketing industry, new report finds
Top findings: The majority of consumers express a preference for influencers who create authentic, engaging content90% of marketers say proving authenticity is critical to the future of influencer marketing85% of marketers say engagement data is the biggest metric of success for influencer marketing‘Fake followers’ ranks as number one concern within influencer marketing London. New York. (14 November, 2018): The ‘Influencer Marketing 2020’ report, published today by Influencer Intelligence in association with Econsultancy, found that for... Source: RealWire [ + ]
Thu, 08 Nov 2018 14:07:00 UT
CleverTouch Marketing Awarded 2019 'Best Company to Work For' Accreditation
Alresford-based company awarded two-star accreditation by Best CompaniesAlresford, UK, November 13, 2018 – CleverTouch Marketing, Europe’s most respected Marketing Technology consulting and service provider, has been awarded a two-star accreditation by Best Companies, the leading engagement agency behind the coveted Sunday Times 100 Best Places to Work list.The accreditation is the second-highest standard available and recognises CleverTouch as an employer with an ‘outstanding’ commitment to workplace engagement. The accreditation is based on several factors, including... Source: RealWire [ + ]
Fri, 02 Nov 2018 10:20:00 UT
Mobile Marketing Association Germany Publishes Checklists For Multi-Touch Attribution (MTA)
BERLIN, GERMANY – November 8, 2018: In light of complex customer journeys, Multi-Touch Attribution (MTA) has become the holy grail for marketers. According to a recent study, 44% of advertisers still assign the entire conversion credit to the last interaction, often for lack of a better alternative[1]. To help marketers embrace Multi-Touch Attribution, the Mobile Marketing Association Germany has created checklists focussing on key features and implementation.Multi-touch attribution (MTA) enables marketers to track customer journeys... Source: RealWire [ + ]
Wed, 03 Oct 2018 14:00:00 UT
Top 20: Germany's companies with the largest social added value
The German automotive manufacturer Continental offers the most value to society. Second and third place go to lighting manufacturer OSRAM Licht and intralogistics specialist Jungheinrich. Working together, dpa subsidiary news aktuell and Faktenkontor were the first to evaluate which German companies would deliver the highest environmental, social and economic value to people. The analysis is based on the current sustainability reports from the 5,000 companies with the largest workforces in Germany. In this way Continental has... Source: RealWire [ + ]
Wed, 03 Oct 2018 08:03:00 UT
In the Company of Huskies scoops Top Industry Awards
Agency wins big at ADFX, Kinsale Shark Awards and Checkout National FMCG awardsIn the Company of Huskies is celebrating some incredible wins this week – from picking up the Grand Prix at the IAPI ADFX Awards, five sharks at the Kinsale Shark Awards and best campaign at a top FMCG show.Huskies and Spark Foundry were awarded the Grand Prix at the Advertising Effectiveness Awards for their Nissan campaign ‘A Micra Revolution’. It tells the story... Source: RealWire [ + ]
Mon, 10 Sep 2018 12:13:00 UT
Amido Gains Momentum in Econsultancy's Top 100 Digital Agencies List and Ranks 5th on Technical Agencies List
News Facts:Amido enters for a second year and gains a 17-point advantage to rank 39th overallAmido also ranks 5th on the Technical Agencies listEconsultancy’s Top 100 Digital Agencies list is the largest in the UK tailored to support clients and match business goals with relevant skillsAmido continues to grow its accolades, including: The Sunday Times Lloyds SME Export Track 100 league table, the FT1000 fastest growing European companies list, the UK’s Best Workplace list, the... Source: RealWire [ + ]
Mon, 10 Sep 2018 10:00:00 UT
Celebrity Intelligence rebrands as Influencer Intelligence as it mergers with Econsultancy
London. New York. (10 September, 2018): Celebrity Intelligence, the leading platform for brand and talent partnerships, has today announced a new name, rebranding as Influencer Intelligence, as it merges with sister company Econsultancy, a leading exponent of digital marketing excellence. Jane Turner, Managing Director at Centaur Media, the parent company for the two merging entities said: “The merger has created a powerhouse for delivering integrated marketing solutions enabling professional marketers to more effectively drive digital... Source: RealWire [ + ]
Thu, 06 Sep 2018 14:20:00 UT
CIM Digital Summit 2018 tackles the key issues facing marketers today
Marketers from Royal Mail, SORTEDfood, and Lonely Planet to discuss new ways of interacting with customers and addressing changing consumption patternsMarketing leaders to debate how to take advantage of the challenges facing the industry, such as Brexit, mistrust, fake news, new technologies and brand transparencyThe flagship marketing event will launch new research on the digital skills gap and advise marketers how to address gaps in their knowledgeOn 20 September, the CIM Digital Summit 2018 will... Source: RealWire [ + ]
Wed, 22 Aug 2018 13:00:00 UT
Insight Venture Partners Invests in Episerver
Investment will power the marketing technology and digital commerce company’s impressive growth through accelerated product development, go-to-market sales & marketing, and branding initiativesLondon, UK – 6 September 2018 – Episerver, the company transforming digital experiences, today announced it has reached a definitive agreement to be acquired by Insight Venture Partners, a New York based global private equity firm focused on high-growth investments in the technology sector, in a transaction valuing Episerver at USD $1.16 billion.... Source: RealWire [ + ]
Wed, 08 Aug 2018 17:03:00 UT
ADLV Members Meet GDPR Compliance Rules Deadline
With the support of the DVLA, the ADLV (Association for Driving Licence Verification) now sees the ‘light at the end of the GDPR transition tunnel’. Recent GDPR based changes announced by the DVLA, meant that over 2 million drivers were required to grant new driving licence data check permissions to their fleet operator by the 25th August. After this date no scheduled rechecks can take place using the former methods putting many drivers at risk... Source: RealWire [ + ]
Tue, 31 Jul 2018 13:15:00 UT
First CIM Marketing Leadership Diploma Awarded
New qualification equips senior marketers to lead change within their organisations, while addressing factors such as BrexitResearch finds 56% of marketers believe there is a skills gap in strategy development, a key component of the Marketing Leadership ProgrammeSectors such as retail and FMCG upskilling marketers to maintain a competitive advantageThe Chartered Institute of Marketing (CIM) today congratulated the first two professional marketers to receive its new CIM Marketing Leadership Diploma. The new postgraduate level qualification... Source: RealWire [ + ]

New Research: Financial Services Brands Can Win in Google Searches by Targeting 'Direct Answers'
Searchmetrics Study finds 27% of finance-related Google searches trigger Direct Answers boxes, giving finance brands a valuable branding and traffic opportunitySan Mateo, July 31, 2018 ‒ Financial services companies looking to boost their online brand and traffic should focus on winning the prime place in Google search results called Direct Answers, new research from SEO and content marketing firm Searchmetrics reveals. Brands such as Bankrate.com, Investopedia.com and Wellsfargo.com are already successfully doing this.“Often called ‘position... Source: RealWire [ + ]
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