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Fri, 08 Feb 2019 13:46:00 UT
marketing/pr/advertising- general feed from realwire
Most recent 15 marketing/pr/advertising- general articles distributed by realwire [ + ]
Fri, 25 Jan 2019 12:47:00 UT
Mobile Marketing Grows in Germany, Daniel Rieber Appointed as Country Director MMA Germany
Berlin, 8.2.2019: At the beginning of the year, the German chapter of the global Mobile Marketing Association once again reported significant growth. Alongside existing members—such as McDonald's, Unilever, Coca Cola, and others—new companies including MasterCard, ING, Twitter, Wetter.com, Ogury, TAB, YOC, and Groundtruth are now among the list of active members in Germany. The mutual goal of the companies is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer... Source: RealWire [ + ]
Thu, 24 Jan 2019 09:52:00 UT
South Korea’s Homeplus joins EMD
Cooperation will start in the private label businessGlobal supply chains offer increased opportunities for growth to the distributors and industrial partners involved – retail customers benefit from a larger assortment variety Pfffikon, Switzerland: The European Marketing Distribution AG (EMD) welcomes a new partner: Homeplus Co. Ltd, Korea’s second largest retailer, is from now on closely cooperating in the sourcing of private label products with the leading European associated group. The agreement signed on Wednesday 23... Source: RealWire [ + ]
Mon, 14 Jan 2019 16:39:00 UT
Augmented Reality in PR and Marketing
Augmented Reality (AR) is one of the trends of the year. With the right app, companies can introduce their target groups to their content in a playful manner. news aktuell spoke with Cathy Hackl about potential areas of use in PR and Marketing. The expert of new realities explains what AR has to do with Storyliving and Storydoing and why the usage of AR doesn't have to constrain the marketing budget. news aktuell: What concrete... Source: RealWire [ + ]
Thu, 10 Jan 2019 10:00:00 UT
Technology is key to the future of the high street
Marketing technology will be a driving factor in the survival of high street retailers, says retail guru Mary Portas.On 17 January Mary Portas will address over 700 senior UK marketers at industry forum ITG Live in Birmingham. At the event, Portas will discuss the future of retail and the important role technology will play in influencing the ways consumers purchase.“Many people think there’s a divide between online customer interaction and the brick-and-mortar experience,” says ITG... Source: RealWire [ + ]
Wed, 19 Dec 2018 11:16:00 UT
CleverTouch Marketing releases first of its kind Marketing Automation Survey Report addressing the state of adoption across UK, USA and EMEA
Survey reveals top five challenges to Marketing Automation success55% of Marketers say a lack of closed-loop reporting is the biggest barrier to success42% of Marketers believe their promotion was a result of successful Marketing Automation deploymentAlresford, UK, 10th January 2019 - CleverTouch Marketing, Europe’s leading Marketing Automation consultancy and service provider, recently surveyed 200 Heads of Marketing, Marketing Directors and CMOs in the UK, US and EMEA, to determine Marketing Automation adoption and usage in... Source: RealWire [ + ]
Thu, 06 Dec 2018 18:05:00 UT
Wishlist: What PR professionals want from journalists
Fairness in collaboration, greater care in investigative reporting and reliability with respect to agreements are German PR professionals' three most important wishes from journalists. dpa subsidiary news aktuell and Faktenkontor have surveyed professionals and managers on what they would like from journalists. Almost 990 communications professionals participated in the PR-Trendmonitor. It found that fair play between communicators and journalists was at the top of the wishlist: Almost half of those surveyed said that fair collaboration... Source: RealWire [ + ]
Tue, 27 Nov 2018 14:08:00 UT
Searchmetrics founder Marcus Tober moves to new leadership position
Searchmetrics' CTO will become the new Chief Innovation Officer (CIO) of the Searchmetrics Market Innovation Lab as of January 2019San Mateo, December 06, 2018 ‒ Since its founding in 2005, Searchmetrics and its innovative suite of Search and Content solutions have been driven by its founder and CTO, Marcus Tober. In January 2019 Marcus will take on a new position in the company: leading the newly-founded Searchmetrics Market Innovation Lab as Chief Innovation Officer (CIO),... Source: RealWire [ + ]
Mon, 19 Nov 2018 08:30:00 UT
Redgate Software demonstrates ethical selling approach with two big wins at the BESMA Awards
Cambridge UK, Tuesday 27 November 2018 – The recent British Excellence in Sales Management Awards saw Redgate Software doubly rewarded for its efforts in instilling an ethical sales culture. The leading Microsoft data platform tools vendor won gold in both the Sales Director and Key Account Manager of the Year categories.Now in its 12th year, the BESMA awards represent the UK’s highest level of recognition for outstanding sales achievement, and highlight organizations which demonstrate best... Source: RealWire [ + ]
Wed, 14 Nov 2018 13:40:00 UT
Avius Signs Deal with Iconic US Department Store Chain
Avius customer feedback will help drive retail sales this ChristmasLondon, 19th November, 2018: Avius (avius.com), a UK tech company that provides insights to improve customer satisfaction, today announced the launch of its customer experience feedback solution with one of the USA’s most iconic premium department store chains.Avius has installed its survey kiosks in the store’s changing rooms to collect unique customer insights that are used to improve overall customer experience. Such tech has already enabled... Source: RealWire [ + ]
Tue, 13 Nov 2018 10:00:00 UT
Millennials’ preference for authentic and transparent content shakes up global influencer marketing industry, new report finds
Top findings: The majority of consumers express a preference for influencers who create authentic, engaging content90% of marketers say proving authenticity is critical to the future of influencer marketing85% of marketers say engagement data is the biggest metric of success for influencer marketing‘Fake followers’ ranks as number one concern within influencer marketing London. New York. (14 November, 2018): The ‘Influencer Marketing 2020’ report, published today by Influencer Intelligence in association with Econsultancy, found that for... Source: RealWire [ + ]
Thu, 08 Nov 2018 14:07:00 UT
CleverTouch Marketing Awarded 2019 'Best Company to Work For' Accreditation
Alresford-based company awarded two-star accreditation by Best CompaniesAlresford, UK, November 13, 2018 – CleverTouch Marketing, Europe’s most respected Marketing Technology consulting and service provider, has been awarded a two-star accreditation by Best Companies, the leading engagement agency behind the coveted Sunday Times 100 Best Places to Work list.The accreditation is the second-highest standard available and recognises CleverTouch as an employer with an ‘outstanding’ commitment to workplace engagement. The accreditation is based on several factors, including... Source: RealWire [ + ]
Fri, 02 Nov 2018 10:20:00 UT
Mobile Marketing Association Germany Publishes Checklists For Multi-Touch Attribution (MTA)
BERLIN, GERMANY – November 8, 2018: In light of complex customer journeys, Multi-Touch Attribution (MTA) has become the holy grail for marketers. According to a recent study, 44% of advertisers still assign the entire conversion credit to the last interaction, often for lack of a better alternative[1]. To help marketers embrace Multi-Touch Attribution, the Mobile Marketing Association Germany has created checklists focussing on key features and implementation.Multi-touch attribution (MTA) enables marketers to track customer journeys... Source: RealWire [ + ]
Wed, 03 Oct 2018 14:00:00 UT
Top 20: Germany's companies with the largest social added value
The German automotive manufacturer Continental offers the most value to society. Second and third place go to lighting manufacturer OSRAM Licht and intralogistics specialist Jungheinrich. Working together, dpa subsidiary news aktuell and Faktenkontor were the first to evaluate which German companies would deliver the highest environmental, social and economic value to people. The analysis is based on the current sustainability reports from the 5,000 companies with the largest workforces in Germany. In this way Continental has... Source: RealWire [ + ]
Wed, 03 Oct 2018 08:03:00 UT
In the Company of Huskies scoops Top Industry Awards
Agency wins big at ADFX, Kinsale Shark Awards and Checkout National FMCG awardsIn the Company of Huskies is celebrating some incredible wins this week – from picking up the Grand Prix at the IAPI ADFX Awards, five sharks at the Kinsale Shark Awards and best campaign at a top FMCG show.Huskies and Spark Foundry were awarded the Grand Prix at the Advertising Effectiveness Awards for their Nissan campaign ‘A Micra Revolution’. It tells the story... Source: RealWire [ + ]

Amido Gains Momentum in Econsultancy's Top 100 Digital Agencies List and Ranks 5th on Technical Agencies List
News Facts:Amido enters for a second year and gains a 17-point advantage to rank 39th overallAmido also ranks 5th on the Technical Agencies listEconsultancy’s Top 100 Digital Agencies list is the largest in the UK tailored to support clients and match business goals with relevant skillsAmido continues to grow its accolades, including: The Sunday Times Lloyds SME Export Track 100 league table, the FT1000 fastest growing European companies list, the UK’s Best Workplace list, the... Source: RealWire [ + ]
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